Apothékary, a DTC herbal wellness company, unveiled their rebrand in June 2023. Leah played a large role in helping redefine Apothékary’s brand voice, positioning, and mission, and she also wrote packaging copy for over 25 products within FDA compliance guidelines and renamed several signature products. Additionally, Leah wrote the copy on the most brand-defining pages of Apothékary’s new website. Those pages are showcased below.