In celebration of Marvel Television’s “Agatha All Along,” Apothékary, an herbal wellness brand, created The Limited-Edition Wellbound Box to encourage wellness witches to travel down The Witches’ Road in pursuit of greater brain health and longevity.

Leah spearheaded Apothékary’s creative direction for this campaign, evoking The Witches’ Road visually and developing a more cheeky, witchy tone-of-voice that even Agatha Harkness would approve.