Apothékary Rebrand
Packaging Copy
Client
Apothékary
Service
Packaging Copy
FDA Compliance
Collaborators
Branding & Packaging Design by FORNER Studio
Apothékary, a DTC herbal wellness company, unveiled their rebrand in June 2023. Leah played a large role in helping redefine Apothékary’s brand voice, positioning, and mission, and she also wrote packaging copy for over 25 products within FDA compliance guidelines and renamed several signature products. Selected “Signature Formulas” are showcased below.
Please reach out if you’d like to view additional samples.
selected signature formulas
Leah wrote packaging copy for 14 signature formulas (select SKUs above) and 12 single herbs.
This included writing short descriptors on the front, longer description copy on the back panel, and copy for the side panels of each SKU (carton + glass jar). Leah wrote copy that was both on-brand and within an FDA compliance framework. She worked closely with Apothékary’s lead Clinical Herbalist and an FDA compliance consultant to ensure integrity of all copy and information on the packaging overall.
Leah also renamed numerous products to better convey their function & benefits yet still stay within the framework of the brand’s product nomenclature.
SELECT SIGNATURE FORMULAS
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SELECT SIGNATURE FORMULAS 〰️
let’s go for a spin
take a closer look
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take a closer look 〰️
